It used to be a commonly held belief that black and ethnic minority models don’t sell. The publication of my new scientific paper has empirically proven this to be untrue.
The psychology behind a consumer’s choice to buy Green may not be as altruistic as it appears.
Empathy is a concept that I am sure most of us are familiar with, but what about applying it to what is in our wardrobes?
How can small fashion brands use psychology to get ahead?
Psychologists have found an emotional component for the popularity of Masstige brands like House of CB and Michael Kors.
A considerable body of psychological research in the 70s/80s lent towards the argument that masculinity alone, and not femininity or androgyny can predict psychological well-being.
Why is fashion circular and why can’t we stop ourselves from living in the past? Because nostalgia is good for our mental health in more ways than one.
Our desire to look the part is affecting the designers who create the image we seek.
To celebrate Mental Health Awareness Week we are bringing back one of our favourite pieces highlighting the positive impact of meditation on Mental Wellbeing. Meditation is one of the…