The white shirt is a classic. One of those pieces that people say everyone should have in their wardrobe. But does it have to be the same for everyone?
What if I told you that you can have a classic without sacrificing your personality? I’m going to use Fashion Psychology to talk about how we can wear the white shirt from Chanel’s latest show at Paris Fashion Week to balance two fundamental human needs: belonging and autonomy. The show featured three versions of the white shirt, and each seemed to tell a story. It remains a classic — but now, with new possibilities for identity.
The White Shirt for Women
Historically, the white shirt has always been a symbol of power, status, and belonging. A social uniform that communicates: I understand the rules of the game. & it’s impossible to talk about this without thinking about power and gender, because the corporate dress code was born within a patriarchal structure and is also a form of social control: It regulates behaviors, gestures, what we wear, and even the body, shaping what is considered acceptable. Erving Goffman was a sociologist and said that social life is a stage— and clothing is part of the costume we use in each social interactions.
In the workplace, this costume was shaped by the male gaze, and women ended up assuming this performance of neutrality to guarantee legitimacy and occupy spaces. When women began to occupy these spaces, they needed to adopt the masculine costume to be taken seriously. The white shirt, the blazer, the tailored trousers… were a way of saying “I belong,” even if it meant hiding parts of who they are.
The Human Need for Belonging vs. Authenticity
There is a tension between the human need for belonging (Baumeister & Leary) and the need for autonomy, to feel that our choices come from within, and not from external imposition (Self determination theory of Deci & Ryan). Balancing these two needs creates a sense of emotional stability and well-being.
To feel like we belong to a group, we learn and repeat the codes of the dominant group (social identity theory, by Henri Tajfel), that is, we adapt visually to occupy these spaces, using clothes that came from the male wardrobe.
That’s why Chanel’s gesture of offering a reinterpretation of the white shirt is so powerful: it rewrites the code.
Chanel removes the shirt from its place of neutrality and restores its right to be an expression, not camouflage. To occupy professional space without needing to erase the feminine.
Chanel's white shirts: You can belong — but in your own way.
We can use Chanel’s white shirts as an example of how it’s possible to feel part of a group without giving up who you are.
The three models, made in partnership with Charvet (a luxury shirtmaker founded in 1838), have been completely redesigned: with a traditional men’s cut and the name “Chanel” embroidered in the cursive script used in the 1920s, but also featuring options with ruffles, transparencies, different collars, visible metal chains at the hems, wide sleeves, and unexpected combinations.
And outside of Fashion Fashion Week we have even more options, and we can choose between a more structured or more fluid fabric, a cropped or more oversized cut, and details like ruffles, transparency, or unique collars on a piece that will combine elements of our style and the corporate dress code we need to follow.
The white shirt has always been a symbol of belonging, but Chanel came to remind us that it’s also a tool to show autonomy (and everyone of us who study Fashion Psychology agree with that).
