“…Lace cuffs, knee breeches, ruffles, frills, frockcoats, lighter colours, high heels, big wigs, the flamboyant Macaroni style—all of this fell out of favour. In its place came the rise of darker clothes, ankle-length trousers, matching jackets, suits, and short, natural hair.” (All About Candian History, 2016)
2 Comments
Very interesting article, I have a couple of queries – why is it dated 17.05.2020 and doesn’t mention the current Covid 19 crisis? This will be a total gamechanger in the world of fashion – no more large scale shows in front of an audience? Many of our stores and brands will be gone or will change how they operate – the Gap has already changed their business model to prevent going bankrupt. We are looking at the loss of Warehouse, Oasis and Cath Kidson will no longer be a feature of our High Street.
I believe that rich people embraced stealth wealth in 2008 when Pheobe Philo took over the helm at Céline. This was when rich people turned from labels to luxury. It was not that they did not want to consume fashion but they wanted to do it more quietly so high fashion became a not so secret club.
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Hi Viviana, this piece was written late last year but we reposted it in March as it feels eerily poignant given the current situation. We have more articles about COVID 19’s impact on fashion in the works so stay tuned! Your point about people seeking luxury in new ways is spot on and just goes to show that a lot goes into something being considered ‘luxury’ beyond exclusivity and pricepoint.