The phrase ‘less is more’ or ‘more is more’ has often depicted the two extremes on a design continuum. Whether it’s the clean-crisp silhouettes, muted colour palettes or…
Here at Fashion is Psychology we were delighted to be invited to the press conference to learn all about Red Carpet Green Dress™ (RCGD), a women-led global change-making…
Have you often found yourself aimlessly adding things to your shopping cart to experience a moment of happiness? Do you enjoy the immersive shopping experiences which teleport you…
The average woman has 103 things in her closet, of which only 10% are worn. With these statistics in mind, it makes perfect sense that the heroic, periodic…
It’s Friday night and I am getting ready to go out out after work. Somewhere fancier than where we usually go – remarkably fancier as it goes -…
We’ve used psychological research to identify 5 easy ways to help you manage Fashion Week.
I’m sure it comes as no surprise to you that Covid has forced fashion businesses to accelerate their digital transformation. Technology has become more of a necessity than…
Picture it. You’re in a fitting room. You snap that selfie to send to your significant other. You’re in love, you feel great, and mentally you are already…
The sensation of physical retail Physical retail allows us to engage with a brand beyond just purchasing products, and the experience adds to our brand perception and loyalty.…