Scrolling on your Instagram feed you have probably noticed that, instead of the usual model-look bodies, an increasing number of women are showing their stretchmarks, cellulitis and that…
I’m sure I can speak for us all when I say my screen time has significantly gone up throughout the pandemic. As much as I don’t like to…
Fashion is a reflection of society and current events, and therefore fashion trends can reflect much of what is going on at the time. Our purchasing decisions can…
What do you think of when you read the word embodiment? You might be familiar with the term if you do Yoga, or if you take part in…
This #IWD we’ve investigated the role clothing can play in driving political conversations and empowering women the world over.
With over 50% of UK adults owning a pet, there is no doubt we are a nation of animal lovers. Why is it, then, that a certain number…
When was the last time you dressed up? Was it for a Zoom date? A work meeting? Or was it some time last summer? Archetypes can be used…
Sustainability is an undeniable buzz-word in the fashion industry as the world has become more aware of the declining state of the environment and the role fashion plays.…
We use psychology to share 5 tips for shopping more mindfully.