With over 50% of UK adults owning a pet, there is no doubt we are a nation of animal lovers. Why is it, then, that a certain number…
When was the last time you dressed up? Was it for a Zoom date? A work meeting? Or was it some time last summer? Archetypes can be used…
Sustainability is an undeniable buzz-word in the fashion industry as the world has become more aware of the declining state of the environment and the role fashion plays.…
We use psychology to share 5 tips for shopping more mindfully.
Exploring the behavioural and psychological responses to the beauty industry in light of Covid-19
Jewellery is used as much more than just a fashion accessory. Ogden (1992) emphasises its rare power to communicate the feelings and beliefs of the people who wear…
Research suggests that the right pair of pyjamas could be the key to unlocking a good nights sleep.
Discover why your skin may be suffering as a result of stress, and how you can save it.
Take our fashion psychology quiz to find out what type of shopper you are to help you make better shopping choices.