Features Archives | Fashion is Psychology

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The Guardian: Everyone for tennis? Summer’s smash hit look for all

By Shakaila Forbes-Bell 27/06/2020

⁠I was delighted to speak to The Guardian about the increased interest in tennis-inspired outfits this summer. ⁠⠀
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“The fact that Wimbledon has been cancelled may, paradoxically, have fuelled the trend. With the pandemic causing many aspects of ordinary life to be put on hold, the idea of dressing vicariously, whether for Glastonbury or Centre Court, has seen the sartorial principle of wearing your Worthy Farm finest to sit at home and muddle through.⁠⠀
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Fashion psychologist Shakaila Forbes-Bell thinks this idea of dressing for the occasions may be an attempt to regain control at a time when we have little power. “There is that collective desire to get back to our normal lives given this feeling that we’re missing out on so many things… ‘I can’t go but I can still look the part’.”⁠⠀
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Click here to read the article in full and scroll down to check out my Wimbledon inspired looks.

Feautures

Happiful: How Can the Clothes We Buy Impact Our Confidence?

By Shakaila Forbes-Bell 15/04/2020

We’re currently living in one of the most tumultuous times of our lives. Every thing about daily life has changed, chiefly our daily routine getting up, getting dressed and getting out of the house. While it may be tempting to spend the entirety of your day in your pyjamas, you can’t forget that the clothes you choose to wear are constantly impacting the way you think and feel.

I spoke to Happiful’s Digital Editor Ellen Hoggard about the way clothes can shift your thinking, lift your mood and improve your confidence.

The best route to discovering your personal style involves first acknowledging that your personal style is an extension of yourself. Once you accept this, you need to decide which version of yourself you want to portray to the outside world.
Research has found that we all have a dynamic relationship with clothing that impacts the three different ways we view ourselves: the person you want to be, the person you hope to be, and the person you fear to be.
Think about the qualities that make up the person you want and hope to be, the things they do and the places they visit. Do you know anyone that embodies these qualities and lives this lifestyle? How do they dress? Take inspiration from them

Read the full article on Happiful‘s website.

Feautures

Next: The New Power Dressing

By Shakaila Forbes-Bell 16/03/2019

This year, in celebration of International Women’s Day our founder Shakaila Forbes-Bell was featured in Next’s Style Stories discussing the way that women can use Fashion Psychology to dress for success. Click Here to read the feature in full.