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A new feature this week in my favourite publication refinery29! I spoke to the lovely Georgia Murray about the irresistible appeal of the colour yellow and why every designer from Emilia Wickstead to Christopher Kane is having a love affair with the hue at the moment. 

In the natural world, too, colours which sit beside yellow on the spectrum mix with it to create putrid shades that bring to mind acid, pus, poison and toxic foods and flowers, causing revulsion and fear. Shakaila Forbes-Bell, fashion psychologist and founder of Fashion is Psychology, notes that it’s the colour most associated with urgency and alertness. “Having a greater effect on attention compared to cooler colours like blue and grey, yellow has been proven to induce feelings of high arousal which activates the ascending reticular activating system (ARAS) in the brain, leading to increased heart rate, blood pressure, mobility and readiness to respond,” she explains. Think of the use of yellow in everything from road signs and horror films (Kill Bill, we’re looking at you) to graphic designer Harvey Ball’s 1963 smiley face, later adopted as the symbol of rave culture. What gets hearts beating faster than ecstasy and two-stepping?

Click here to read the piece in full and scroll down to see my favourite yellow outfit gifted from the lovely folks at Next. 

Fashion psychology shakaila forbes-bell
Fashion psychology shakaila forbes-bell
Fashion psychology shakaila forbes-bell