The Psychology of Fashion Blog™ was featured in Who What Wear discussing the power of colour psychology 

While we are firm believers that you should dress first and foremost for yourself, it’s fascinating to see if there is some science behind the outfits that get you noticed. So we spoke to two fashion psychologists, Shakaila Forbes-Bell from Psychology of Fashion and Dawnn Karen, and both agreed that there is one colour that is scientifically proven to be more attractive, and it might even get you more swipes on Tinder. As expected, this colour is red.


Shakaila Forbes-Bell is a Fashion Psychologist and writer who has been featured in Marie Claire UK, i-D, Who What Wear, All Walks Beyond the Catwalk, Fashion Bomb Daily, The Voice Newspaper, Gal-Dem, Black Matters US and more.

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