The "Consumer Psychology" course offers an in-depth exploration of the mental processes that influence purchasing decisions. Across three comprehensive lessons, you will gain insights into the psychology of consumer behavior and the various tactics retailers employ to encourage purchases. You will also learn how to leverage scientific research to make informed shopping decisions and understand the psychological principles behind the concept of retail therapy. This course is designed to equip you with the knowledge to become a savvy consumer and to comprehend the intricacies of consumer psychology from both a personal and professional perspective.
Lesson 1: Why we buy
Lesson 2: The psychology of retail environments
Lesson 3: How to shop smartly
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We would advise enrolling in the supersized course if you are interested in taking all of our courses, as it is a cheaper option. However, if you are not interested in every module, please take the individual modules that suit you best.
Yes, all of our courses are beginner-friendly. However, they do go deep into psychological concepts, theories and research.
