Shakaila Forbes-Bell, M.A.
Meet our founder
In 2016 Shakaila became the first Black person in the world to earn a master’s degree in fashion psychology. Her research surrounded the underrepresentation of Black models in fashion media, its impact on consumer behaviour and the self-concept of young Black women. After her paper was published in the International Journal of Market Research she broadened her focus, created the platform ‘Fashion is Psychology’ and has worked with global brands to unpack the psychological impact of style and beauty.
She has been featured in The Guardian, Stylist, CNN, Who What Wear, Gal-Dem and more. Her work has been published in Vogue, Marie Claire UK, i-D, The Times and Sunday Times Style, and Grazia. She is regularly called on for comment and expert insight into trends, sustainability research, and representation in the fashion industry, and has worked with and provided psychologically focused PR, branding and marketing advice to international brands including Next, Afterpay, Tu Clothing and Stylist.
Projects, quotes and collaborations from your friendly neighbourhood Fashion Psychologist
There are countless topics under the umbrella of Fashion Psychology.
Through her collaborations, features, consultancy projects and through her own platform, Shakaila has a keen insight into the following areas:
- The practice of mindful shopping.
- How to use clothing as a tool to manage your mood and emotions.
- How clothing can act as a time capsule.
- Psychotextiles and the link between physical sensation and emotions.
- The role of style in identity formation.
- The evolving concept of ‘enclothed cognition’.
- The true impact of inclusivity and representation.
- Social media’s impact on wellbeing, identity formation and body positivity.
- Attachment, clothing and sustainability.
- Retail Therapy and more…
As featured in
Some of the publications Shakaila and FiP have been featured in: