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Consumer Psychology (Installment Option)


Course Description:

The "Consumer Psychology" course offers an in-depth exploration of the mental processes that influence purchasing decisions. Across three comprehensive lessons, you will gain insights into the psychology of consumer behavior and the various tactics retailers employ to encourage purchases. You will also learn how to leverage scientific research to make informed shopping decisions and understand the psychological principles behind the concept of retail therapy. This course is designed to equip you with the knowledge to become a savvy consumer and to comprehend the intricacies of consumer psychology from both a personal and professional perspective.

Course Objectives:

  • Understand the mental processes involved in consumer decision-making.
  • Explore the psychological tactics used by retailers to influence buying behavior.
  • Learn how to apply scientific research to make smarter shopping decisions.
  • Gain insight into the concept and benefits of retail therapy from a psychological standpoint.

Lesson 1: Why we buy

Lesson 2: The psychology of retail environments 

Lesson 3: How to shop smartly 

Who Should Take This Course:

  • Marketing and Sales Professionals: Understand consumer behaviour to develop more effective marketing strategies and sales tactics.
  • Retail Managers and Staff: Gain insights into consumer psychology to enhance customer experience and boost sales.
  • Business Students: Learn about the psychological aspects of consumer behaviour to prepare for careers in marketing, sales, and business management.
  • Psychologists and Behavioral Scientists: Explore the field of consumer psychology to apply its principles in research and practice.
  • General Consumers: Become an informed shopper by understanding the mental processes behind purchasing decisions and how to shop smartly.
  • Anyone Interested in Psychology and Shopping: Discover the fascinating intersection of psychology and consumer behavior, and how it affects everyday life.


  • 3 Sections
  • 29 Lessons
  • 8 Quizzes
  • 3h 30m Duration
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Lesson 1
9 Lessons3 Quizzes
  1. Why we buy (Part 1)
  2. Why we buy (Part 2)
  3. Why we buy (Part 3)
  4. Why we buy (Part 4)
  5. Your brain when shopping
  6. Why we buy (Part 5)
  7. Why we buy (Part 6)
  8. Retail therapy quiz
  9. Why we buy (Part 7)
  10. Why we buy (Part 8)
  11. Reflection point: Your shopping habits
  12. Key takeaways
Lesson 2
12 Lessons2 Quizzes
  1. The psychology of retail environments (Part 1)
  2. The psychology of retail environments (Part 2)
  3. The psychology of retail environments (Part 3)
  4. The psychology of retail environments (Part 4)
  5. Test your knowledge on store layouts
  6. The psychology of retail environments (Part 5)
  7. The psychology of retail environments (Part 6)
  8. The psychology of retail environments (Part 7)
  9. The psychology of retail environments (Part 8)
  10. The psychology of retail environments (Part 9)
  11. The psychology of retail environments (Part 10)
  12. The psychology of retail environments (Part 11)
  13. Quiz time: Scents and shopping
  14. The psychology of retail environments (Part 12)
Lesson 3
8 Lessons3 Quizzes
  1. How to shop smartly (Part 1)
  2. How to shop smartly (Part 2)
  3. How to shop smartly (Part 3)
  4. Test and reflect on the relationship between personality and shopping
  5. How to shop smartly (Part 4)
  6. How to shop smartly (Part 5)
  7. Quiz time: Principles of persuasion
  8. How to shop smartly (Part 6)
  9. How to shop smartly (Part 7)
  10. Shopping addiction quiz
  11. Key Takeaways
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1.  Is This Installment Option Any Different To The Full Price Course?

No, you will be delivered the same lessons. You will just pay over time.

2.  Can I Take This Course If I Don't Have A Psychology Degree?

Yes, all of our courses are beginner-friendly. However, they do go deep into psychological concepts, theories and research. 

3.  How Does The Pricing Subscription Work?

You will only make 3 monthly payments of £71.67 (GBP). You will not be charged after three months

4.  What are the terms and conditions?

Important Notice: Please Read Carefully Before Proceeding

By accessing and using this online lesson provided by Fashion is Psychology Ltd, you agree to the following terms and conditions:

Ownership of Intellectual Property: You acknowledge and understand that all lesson materials, including but not limited to videos, documents, text, images, and any other content provided during this online lesson, are the exclusive intellectual property of Fashion is Psychology Ltd, protected by copyright and other intellectual property laws.

Non-Distribution Agreement: You agree not to share, reproduce, distribute, or make available to any third party, whether for commercial or non-commercial purposes, any part of this online lesson or its materials. This includes, but is not limited to, sharing on social media platforms, websites, or any other form of distribution.

Personal Educational Use Only: You affirm that you will use the content of this online lesson solely for your personal educational purposes. Any other use, including but not limited to commercial use, is strictly prohibited without prior written consent from Fashion is Psychology Ltd.

Legal Consequences: You acknowledge and understand that any unauthorized distribution, sharing, or reproduction of the lesson materials may result in legal action being taken against you. Fashion is Psychology Ltd reserves the right to pursue all available legal remedies, including but not limited to seeking damages, injunctive relief, and legal fees.

Acceptance: By proceeding with this online lesson, you signify your understanding of and agreement to these terms and conditions. You accept the responsibility to comply with these terms, and you acknowledge that any violation may result in legal consequences.

Fashion is Psychology Ltd takes the protection of its intellectual property seriously and will take all necessary steps to enforce these terms.

If you do not agree to these terms, please do not proceed with this online lesson. If you have any questions or concerns, please contact Fashion is Psychology Ltd ( for clarification before continuing.

Refund Policy: Please note that all payments made for the online course provided by Fashion is Psychology Ltd. are non-refundable. Once you have enrolled and paid the course fee, no refunds will be issued under any circumstances. By enrolling in the course, you acknowledge and agree to this no-refund policy.

Thank you for your understanding and cooperation.

5.  Should I Choose This Individual Course Or The Supersized Course?

We would advise enrolling in the supersized course if you are interested in taking all of our courses, as it is a cheaper option. However, if you are not interested in every module, please take the individual modules that suit you best. 


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