What is this course?
A 12-lesson in-depth course that teaches you everything you could need to know about Fashion Psychology, featuring classic and up-to-date research to help you understand the immense power of clothes, beauty, shopping, styling and much more.
Throughout this course, you will be guided by Shakaila as she shares her knowledge and expertise to provide you with a comprehensive introduction to Fashion Psychology. You will gain a deeper understanding of how our clothes can affect our behaviour, emotions, and cognitive processes and how fashion can be used as a tool for self-expression and empowerment. You will also understand how Fashion Psychology is useful for retailers, consumers and designers alike and how it can help tackle major problems like sustainability.
This course is accredited by the CPD Certification Service, meaning it meets recognised standards for Continuing Professional Development. Upon completion, you will receive an accredited certificate that formally recognises your learning and can be used to strengthen your CV, LinkedIn profile, and professional portfolio. CPD accreditation signals that your training is structured, credible, and professionally relevant, adding real value whether you are advancing in your current career, pivoting into a new field, or deepening your expertise.
Shakaila is passionate about educating people on fashion's important role in our daily lives. She has designed this course to provide you with a practical and insightful understanding of the field. By the end of the course, you will have gained valuable knowledge and skills that you can apply in your personal and professional life. We hope you enjoy the course!
This cohort-based version of the course is designed to take your learning beyond theory, combining expert-led teaching with structure, accountability, and personalised support.
Over the duration of the programme, you will complete one lesson per week, allowing you the time and space to fully engage with each concept and meaningfully apply what you learn. This paced approach is designed to deepen your understanding and support long-term retention, rather than rushing through the material.
After each module, you will be invited to join a live group session with Shakaila via Google Meet. These sessions provide the opportunity to revisit key ideas, ask questions, and explore how fashion psychology applies in real-world contexts. Learning alongside others also creates a collaborative and inspiring environment, where shared perspectives enrich your experience.
Reflection questions are marked every 24-72 hours.
As part of the cohort, you will also receive three 1:1 sessions with Shakaila following the completion of the course. These sessions are scheduled independently and tailored to you, offering dedicated time to discuss your goals, receive personalised feedback, and gain guidance on applying fashion psychology to your career or personal journey.
This is more than a course. It is a guided learning experience designed to support your growth, build your confidence, and help you translate knowledge into meaningful action.
Introductory Call: 3rd December 2026, Thursday, 6:30 – 7:00 pm
Meeting 1: 7th January 2027, Thursday, 6:00 – 6:40 pm
Meeting 2: 4th February 2027, Thursday, 6:00 – 6:40 pm
Meeting 3: 4th March 2027, Thursday, 6:00 – 6:40 pm
Meeting 4: 1st April 2027, Thursday, 6:00 – 6:40 pm (BST)
All meetings take place every four weeks on Thursdays. The UK switches to BST on 28th March 2027, so the final meeting will be in BST.
You will be sent Google Hangout links to join the meetings a week before the cohort starts
We understand schedules are busy and time zones vary, but to help you get the most out of the course, please make sure you can attend at least 2 live lessons.
Who Is This Course For?
Fashion Stylists:
If you’re a stylist looking to deepen your understanding of how clothing choices influence individuals, this course is your key to unlocking a new level of expertise. Gain insights into the psychological nuances that shape personal style, enabling you to curate more impactful and meaningful looks for your clients.
Students:
Whether you’re a psychology major fascinated by the intersection of mind and fashion or a design student eager to add depth to your creative process, this course provides a comprehensive exploration. It complements your academic journey, providing a unique perspective that can set you apart in your field.
Marketers:
For professionals in marketing and retail, understanding the psychological aspects of consumer behaviour is imperative. This course equips you with the knowledge to craft more effective marketing strategies, optimize brand messaging, and ultimately drive sales. Stay ahead in the competitive landscape with a nuanced understanding of your target audience.
Style Enthusiasts:
If you’re keen on refining your style, shopping more strategically, and fostering a healthier relationship with fashion, this course offers invaluable insights. Learn to make conscious and empowering choices, ensuring your wardrobe aligns with your authentic self.
Describe the key psychological principles that influence the fashion industry and its stakeholders, from designers and brands to consumers.
Explain how clothing, styling, and adornment impact behaviour, identity, wellbeing, and social perception.
Apply a mindful and reflective approach to clothing choices in personal, professional, and industry contexts.
Evaluate scientific research and psychological evidence relevant to fashion, consumer behaviour, and design.
Analyse fashion’s impact at both societal (macro) and individual (micro) levels, recognising clothing as a powerful form of non-verbal communication.
Integrate fashion psychology insights into professional practice to inform decision-making, communication, and creative or strategic outcomes.
Note: Reflection questions are marked by Shakaila. Please allow 24-72 hours for this to take place. You will not be allowed to progress to the next lesson until these are marked.
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Shakaila Forbes-Bell has created a comprehensive Fashion Psychology course that feels both timely and deeply relevant, offering powerful insights and “aha” moments for stylists and clothes lovers alike.Fun, engaging, and informative, the course translates scientific research and peer-reviewed studies into accessible, real-world concepts that can be applied immediately — whether supporting clients or developing a deeper understanding of your own relationship with clothing, confidence, identity, and self-expression.Join the zeitgeist and get the full benefit of what you wear, I totally recommend this course
It was an absolute pleasure having you all the way from NZ! I'm so proud to have had you as one of my first students!
Having worked as a stylist for over a decade, I have always believed that style is about so much more than clothing. It’s about identity, confidence, self-expression and, in many ways, understanding ourselves. Having also spent the past few years studying psychology, I was incredibly excited to find a course that brought these two disciplines together so thoughtfully.What this course gave me was not simply more knowledge, but a different perspective. It deepened my understanding of the emotional relationship we have with our wardrobes and helped me put language and structure around things I had often sensed intuitively throughout my career. It reminded me that the most meaningful transformations rarely begin with the clothes themselves - they begin with the person wearing them.One of the things I appreciated most was how beautifully balanced the lessons were. The content was academically grounded yet always practical, making it easy to translate into real client work. Rather than feeling like theory for theory’s sake, every module left me reflecting on my own practice and inspired me to become a more thoughtful stylist.The live sessions were another highlight. They created a genuine sense of community and offered the opportunity to explore the material in greater depth, ask questions and learn from the experiences of both the tutors and fellow stylists. Those conversations often became just as valuable as the lessons themselves.Perhaps the greatest thing I have taken away is confidence - not only in understanding the psychology behind clothing choices, but in trusting my instincts and having a stronger framework for supporting clients through change. I now feel better equipped to navigate the emotional side of styling with greater sensitivity, curiosity and intention.I genuinely believe the course offers exceptional value for money. The quality of the teaching, the depth of the content and the practical application make it an investment that continues to give long after the course has finished. It has already influenced the way I think about my work and the experience I want to create for my clients.I would recommend this course wholeheartedly to any stylist who wants to go beyond creating beautiful outfits and begin creating meaningful transformations. Whether you’re new to the industry or have years of experience, it encourages you to look beneath the surface and understand not just what people wear, but why. For me, that shift in perspective has been invaluable.
You were a delight to teach! And your referrals have been valuable, so delighted to have you as part of the FiP family!
The cohort follows a structured, guided format. You can complete it in your own time, but it's recommended that you complete at least one lesson per week, giving you time to fully absorb and apply each concept. After each module, you will attend a live group session with Shakaila via Google Meet to deepen your understanding and discuss key ideas. These lessons are always based on the prior module, so it's strongly suggested that you catch up before these take place
The cohort offers structure, accountability, and direct access to Shakaila. Instead of learning independently, you will move through the course alongside others, attend live sessions, and receive personalised support for a more immersive, supported experience.
Yes. The cohort is designed to be a shared learning experience, allowing you to engage with other students during live sessions, exchange perspectives, and learn collaboratively.
Yes. You will have regular access to Shakaila through:
Weekly live group sessions
Three 1:1 sessions after course completion
These sessions are designed to support your development and provide tailored guidance.
You will receive three 1:1 sessions with Shakaila after completing the course. These are scheduled independently at a time that works for both of you and are tailored to your goals, whether that’s career advice, personal development, or applying fashion psychology in practice
Throughout the course, you'll complete quizzes and reflection questions designed to help you consolidate your learning and apply fashion psychology concepts to real-world situations.
Quizzes are designed to test your understanding of the key concepts covered in each lesson, helping you check your knowledge as you progress. They are marked as pass/fail, and you are able to retake them multiple times. You will not be able to progress until you pass.
Reflection questions encourage you to think more critically about what you've learned and explore how you might apply these insights in your personal or professional life. Unlike the quizzes, your reflection questions are personally reviewed and graded by Shakaila Forbes-Bell, our course leader and Fashion Psychologist.
You'll receive feedback within 24–72 hours (not including weekends), and your responses must meet the required standard before you can progress to the next stage of the course. You may not always receive a notification that these have been graded, so please check regularly.
The aim is to ensure you're not simply memorising information but developing a deeper understanding of fashion psychology and the confidence to apply it in practice. There is no need to have a background in psychology to succeed!
The cohort runs over 12 weeks, with one lesson completed each week, followed by a live group session
We strongly recommend attending all sessions to get the full benefit of the cohort experience. If you’re unable to attend, replays may be available, but live participation allows for real-time interaction and feedback.
Yes. The course is accredited by the CPD Certification Service, meaning it meets recognised standards for Continuing Professional Development.
Yes. Every video has subtitles in:
Arabic
French
Polish
Portuguese
Punjabi
Spanish
Yes. Upon completion, you will receive a CPD-accredited certificate, providing formal recognition of your learning.
Yes. The cohort is fully online, and you can join from anywhere. All live sessions are hosted via Google Meet.
Cohort spaces are limited and subject to availability. If a cohort is full, you can join the next available intake or begin the course independently in the meantime.
This cohort is ideal for those who want more than just information. It is for individuals looking for guided learning, expert feedback, and meaningful transformation, whether you are a creative, professional, student, or career changer.
You can download the lessons as a PDF so you can keep them forever. You will have access to the videos for one month after the final live lesson. You must complete the course by April 30th to receive your accreditation certificate
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