What is this course?

A 12-lesson in-depth course that teaches you everything you could need to know about Fashion Psychology, featuring classic and up-to-date research to help you understand the immense power of clothes, beauty, shopping, styling and much more. 

Throughout this course, you will be guided by Shakaila as she shares her knowledge and expertise to provide you with a comprehensive introduction to Fashion Psychology. You will gain a deeper understanding of how our clothes can affect our behaviour, emotions, and cognitive processes and how fashion can be used as a tool for self-expression and empowerment. You will also understand how Fashion psychology is useful for retailers, consumers and designers alike and how it can help tackle major problems like sustainability. 

Shakaila is passionate about educating people on fashion's important role in our daily lives. She has designed this course to provide you with a practical and insightful understanding of the field. By the end of the course, you will have gained valuable knowledge and skills that you can apply in your personal and professional life. We hope you enjoy the course!

Who Is This Course For?

Fashion Stylists:

If you’re a stylist looking to deepen your understanding of how clothing choices influence individuals, this course is your key to unlocking a new level of expertise. Gain insights into the psychological nuances that shape personal style, enabling you to curate more impactful and meaningful looks for your clients.

Students:

Whether you’re a psychology major fascinated by the intersection of mind and fashion or a design student eager to add depth to your creative process, this course provides a comprehensive exploration. It complements your academic journey, providing a unique perspective that can set you apart in your field.

Marketers:

For professionals in marketing and retail, understanding the psychological aspects of consumer behaviour is imperative. This course equips you with the knowledge to craft more effective marketing strategies, optimize brand messaging, and ultimately drive sales. Stay ahead in the competitive landscape with a nuanced understanding of your target audience.

Style Enthusiasts:

If you’re keen on refining your style, shopping more strategically, and fostering a healthier relationship with fashion, this course offers invaluable insights. Learn to make conscious and empowering choices, ensuring your wardrobe aligns with your authentic self.

Learning goals

• This course aims to provide a clear understanding of how psychology impacts the fashion industry and everyone within it, from designers to consumers. 
• By the end of this course, you will have a new, mindful approach to clothes, styling and adornment. 
• You can cite scientific evidence and research to revolutionise how you think about and work within the fashion industry. 
• You will go from understanding how fashion impacts us on a macro level to a deeply personal level and gain a clear picture of why clothes constitute one of the most powerful forms of nonverbal communication.