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I was delighted by the monochromatic fashion choices and representation of Black designers at the inauguration. I discussed the significance of the bold hues with Amy de Klerk for Harpers Bazaar as Kamala Harris became the first female Vice President.

“The colour purple is not only emblematic of the suffragette movement, but it also has historical associations with nobility – making it the perfect choice for Harris, who has broken barriers and changed the face of history with her historic appointment.”

“Colour can be utilised as an implicit affective cue to elicit certain emotions and the bold colour choices of vice president Kamala Harris and first lady Jill Biden have done just that.”

Take the time to read the full piece here

Photo from Harpers Bazaar/ Getty Images. 

Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell

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