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What is this Privacy Policy for?

This privacy policy is for this website, The Psychology of Fashion and served by The Psychology of Fashion and governs the privacy of its users who choose to use it.
The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

The Website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy.

Use of Cookies

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

Cookies are small files saved to the user’s computers hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.
Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information .

Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.

This website and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to.

This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites).

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.
Adverts and Sponsored Links
This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computers hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

 Data Deletion

We are committed to ensuring your privacy and the security of your personal information. As part of our privacy policy, we provide the following details regarding data deletion:

Right to Deletion

You have the right to request the deletion of your personal data that we collect and store. This includes any information that could be used to identify you directly or indirectly.

How to Request Data Deletion

To request the deletion of your personal data, please contact our Data Protection Officer (DPO) at Your request should include the following information:
– Your full name
– Contact information (email and phone number)
– Details of the specific data you wish to delete
– Any relevant account information or identifiers

Processing Your Request
Upon receiving your request, we will:
1. Confirm receipt of your request within 20 business days.
2. Verify your identity to ensure the security of your data.
3. Review your request and the data we hold.

We will process your request and delete your data within 30 days, subject to any legal or regulatory obligations that may require us to retain certain information. You will receive confirmation once the deletion is complete.

Exceptions to Data Deletion

While we strive to honour all deletion requests, there are certain circumstances where we may be unable to delete your data, including but not limited to:
– Compliance with legal obligations (e.g., financial records, compliance with a court order)
– Ongoing contractual obligations or disputes
– Fraud prevention and detection purposes
– Security and bug detection

In such cases, we will inform you of the reason(s) for retaining your data and the expected duration of retention.

Impact of Data Deletion
Please note that requesting the deletion of your data may impact the services we provide to you. For example, deleting certain data might:
– Affect your ability to access certain features or services.
– Require you to re-enter information if you choose to use our services in the future.
– Result in the loss of personalized settings or preferences.

Contact Us
If you have any questions or concerns about our data deletion process, please contact our Data Protection Officer at We are here to assist you and ensure your privacy rights are respected.

Thank you for trusting us with your personal information. We are committed to protecting your privacy and upholding your rights under applicable data protection laws.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example:

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.
Resources & Further Information

v.2.0 April 2013 Edited & customised by: The Psychology of Fashion Blog™

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