Some Text Skip to main content

What is it about loungewear that has struck a chord for so many of us in 2020? I spoke with Mint Velvet to discuss the answer and more!

“The popularity of loungewear in 2020 follows a growing trend for people demanding more relaxed dress codes at work. Studies show that uncomfortable clothing is a distractor and can cause a cognitive overload that prevents you from giving your all to any task at hand. Not only does comfort dressing help you to focus, it’s also been shown to have a positive impact on mental wellbeing which explains why people would be clamouring to delve into their soft leggings while they navigate their new work-from-home realities.”

Take the time to read the full piece here.

Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell

Leave a Reply

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
ErrorHere