“We’ve seen a global adoption of the athleisure uniform this year and people finding themselves getting into the habit of shopping for what makes them feel good rather than what society has deemed conventionally appropriate.”

“Balaclavas are a mix of all the major emerging trends: cosy knitwear, maximalist accessories, and nostalgia dressing.”

“Balaclavas are functional pieces that can be played with to create edgy looks without compromising comfort.”

“Maximalist dressing goes hand-in-hand with this push to dress for yourself and experiment with personal style… This is known as “dopamine dressing. It’s the psychological lift we get from the clothes we wear and speaks to the idea that often what people choose to put on their bodies helps to fulfil an emotional need.”