I had a super interesting conversation with Lara Williams for Bloomberg’s about the challenges of embracing sustainable practices while being highly invested in social media.
“More sustainable fashion practices like slow fashion, or buying less, almost runs in opposition with everything that social media really is, which is quick, fast, shiny and new.”
Do you think being constantly exposed to outfit inspiration makes it harder for you to buy less? Find the full piece here.
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Author Shakaila Forbes-Bell
Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.