I was so delighted to speak with Katie Attardo for Marie Claire about how we are approaching fashion after the pandemic. Including the many shifts in how and what we are choosing to shop, from trends to comfort dressing.
“Clothing can be used to mitigate our moods, to evoke nostalgia, to ground us in our political and religious beliefs and so much more, all of which involve copious mental processes located in various parts of the brain.”
“The pandemic has also shifted the way trends are formed from trickle down to trickle up. Rather than being largely dictated by fashion seasons, consumers are looking closer to home and on their social media feeds as a source for inspiration. By engaging in mindful shopping practices consumers can ensure that they are buying what they truly value and avoid the trappings of retail therapy and instant gratification both on and offline.”
“Comfort has remained an important fixture in our wardrobe and that’s something many will find hard to relinquish anytime soon. Workwear will be more functional than before with elevated loungewear pieces taking centre stage.”
Please read the article here.