BOF: Post-Pandemic Dressing — What Are Consumers Buying Now?

I was thrilled to sit down with Brian Baskin, Diana Pearl and Kayla Marci to assess the consumer landscape, talk trends and evaluate how retailers are reacting to changes in demand.

The focus on our clothes and our style is less on ‘How does this look?’ and ‘How does this aesthetic value suit the environment I’m going into?’. It’s shifted to ‘How do clothes make me feel? How can I function in this? How does this signal something specific about me?’

You can catch up on the full discussion with BOF Professional by clicking here.

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Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.