I was thrilled to sit down with Brian Baskin, Diana Pearl and Kayla Marci to assess the consumer landscape, talk trends and evaluate how retailers are reacting to changes in demand.

The focus on our clothes and our style is less on ‘How does this look?’ and ‘How does this aesthetic value suit the environment I’m going into?’. It’s shifted to ‘How do clothes make me feel? How can I function in this? How does this signal something specific about me?’

You can catch up on the full discussion with BOF Professional by clicking here.

Author

Shakaila Forbes-Bell is a Fashion Psychologist and writer who has been featured in Marie Claire UK, i-D, Who What Wear, All Walks Beyond the Catwalk, Fashion Bomb Daily, The Voice Newspaper, Gal-Dem, Black Matters US and more.

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