I had the honour of speaking to the Jamaica Observer to discuss how our clothes can influence our psychological state based on the theory of Enclothed Cognition.
“Enclothed cognition essentially suggests that we embody the meanings we associate with our clothes. For example, would you feel more active and ready to work out if you put on a pair of trainers or if you put on a pair of dress shoes? The same logic applies to your daily attire. You’re more likely to feel productive and ready to tackle the day ahead if you wear a clean and presentable outfit than if you stay in pyjamas all day.”
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Author Shakaila Forbes-Bell
Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.