Augsburg Allgemeine: How the corona pandemic is changing our clothing style| Fashion is Psychology

I was thrilled to share my insights with the German publication Augsburg Allgemeine on how our relationship with style is impacted by COVID-19. Including the shift towards feel-good fashion, fashionable escapism and the role of sustainability.

“The relationship we have with our clothing has changed the most as a result of the Corona crisis.”

“Fashion escapism is making itself felt on social media platforms like the TikTok”, noted Shakaila Forbes-Bell. “Fashion can be used as a tool to escape daily routines that are constrained by Covid.”

Find the full article here.

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.