Emma Cartmel is an Aussie living in London. She has a BDes (Fashion), a GDipBus (Marketing & Management), and a GDipPsych (Hons.). She is also a Member of the British Psychological Society. Examining fashion through the scientific lens of psychology, draws together her academic and creative experience and skills. She has a particular interest in ethical and sustainable practices within the industry, and the impacts these have on the individuals involved (both worker and consumer).