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Pallak Kher

Pallak is a graduate of the London College of Fashion, with a degree in Fashion Marketing and Applied Fashion Psychology. Originally from New Delhi, India, she has always been fascinated by fashion consumption and consumer behavior. With a deep passion for writing, particularly in the areas of fashion and psychology, she aims to raise awareness about the psychological impact fashion has on consumers. She is also the founder of Ardour, an e-commerce platform dedicated to supporting India’s homegrown labels.

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