I discussed what the hell the socio-economic climate has to do with wearing colour for Elle France.
“From a psychological point of view, we know that very saturated and bright colours attract a lot of attention and are often associated with joy, happiness, optimism. If we see a lack of these colours, it could indicate that people are perhaps a little more pragmatic, more cautious, less optimistic. It also reminds me of the first year of the pandemic, when we saw a lot of military colours, like green, beige, and neutrals.”
“Studies show that during times of uncertainty or unrest, people turn to utilitarian pieces: very basic clothes, more practical than creative, that act as a kind of reassuring protection.”
Thanks to Juliette Lecuyer for the write-up.
Go ahead and read the full article, here.
