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With the change in seasons approaching and the added stresses of the new lives we all seem to be living amidst the COVID-19 pandemic, online shopping is likely to become an outlet for many but buyers need to beware.

While there is nothing wrong with treating yourself to a few new pieces every season, the lure of new collections combined with increased discounts makes it all-too-easy to become carried away and that is where Fashion Psychology steps in.

Here are five tips to help you make the most of your money by shopping mindfully.

Tip 1: Ask yourself, ‘why am I shopping?’

Shopping can be motivated by boredom or habit, as much as necessity. Before pressing ‘purchase’ ask yourself why you’re looking for new clothes; is it to fulfill a gap in your wardrobe, or rather as a way to find contentment or purpose in your day. Although retail therapy can have some therapeutic benefits (Atalay & Meloy, 2011) a much more effective and fulfilling way to boost your mood and banish boredom is by seeking human contact or engaging in other restorative activities (Frank, 2004).

Tip 2: Think about what you are choosing

It’s tempting to opt for the most extravagant, or socially desirable option when shopping. While it’s quite natural for humans to want to strive for the best and assure social acceptance (e.g. De Wall & Bushman, 2011), it is easy to get carried away and sometimes, spend above our means. That’s why it’s important for us to not only consider why we are shopping but also what we are choosing.

There is a distinction between satisfying our needs and reaching beyond them. On occasion, if we can afford it, it is rewarding to splurge on something a little more special, but on a daily basis, it isn’t always the best option. An immediate sense of excitement will undoubtedly be apparent after making a luxury purchase, but in the long-run, these decisions have a greater propensity to lead to greater regret (Iyengar, Wells & Schwartz, 2006).

Tip 3: Give shopping your full attention

Equally, do ever find yourself making unnecessary purchases, just because they’re a bargain? I’m sure most of us can find at least one item of clothing that lies latent in the corner of our wardrobes with the tags still on.

When faced with a sale, try to ask yourself ‘would I pay full price for this item?’ and if the answer is no, then the chances are that you don’t need it. It’s also important to consider the price vs quality balance of garments. Super cheap items are unlikely to stand the test of time, so you’ll find yourself in a repetitive cycle of repurchasing. Without spending above your means, think about investing in key pieces for your wardrobe; these will last years, produce less waste and save you money in the long-term.

Tip 4: Plan your shopping

Before you embark on a shopping spree, try to assess your wardrobe and even plan some outfits with the items you own. Mix up your looks from previous years by layering different items and pairing pieces that you might not have thought to before.

When you have identified the gaps, doing something as simple as writing a list can help to prevent your shopping habits from going haywire. Having something concrete to follow will help you feel more in control, even if your emotions might suggest otherwise. However, try not to be too specific. By giving yourself an element of choice, it can help you feel good about yourself and make the shopping experience more enjoyable overall (Garg & Lerner, 2013).

Tip 5: Think about where you are shopping

Unfortunately, the fashion industry is still riddled with exploitation. Garment workers face fatal consequences to their mental and physical health as a result of the conditions they work in every day. Being mindful of who you are giving your money and service will not only encourage ethical and sustainable working conditions and practices but will also support independent businesses that are likely to be suffering as a result of the pandemic’s economic downturn.

Do you have any more tips for shopping mindfully? Let us know in the comments below.

The coronavirus pandemic has seen many industries continue to struggle financially, the beauty industry, in particular, seeing a significant change. Given that the majority of the world is still having to deal with the realities of social distancing, mask-wearing, and working from home, it’s not surprising that makeup has become less of a concern to those who usually wear it. NPD, a market research company, reported that in the first quarter of 2020, makeup sales were down 22% compared to the year before. Not only is it awkward to struggle with wearing makeup under a mask, but buying makeup online is a much more different, and difficult, experience.

A new reason to get all dolled up

However, it’s not only important to consider how the practicalities of wearing makeup have changed, but also the reasons that we wear it. For many, makeup is used as part of a regular morning routine to start the day ahead, but there now seems to be a shift in these aims. The president of L’Oréal USA’s consumer products division, Nathalie Gerschtein, has said how people are instead “dressing up and doing their makeup for virtual happy hours and dinner parties”, demonstrating that wearing makeup has now become a way for us to celebrate the things that bring a sense of normalcy to our lives, despite the circumstances. 

Skincare is the new makeup

While we may be seeing a decrease in makeup sales, the global beauty industry is not seeing a decrease in all of its sectors; skincare has become an increasing part of people’s lockdown routines. This shift in the beauty industry can easily be seen through much of what we see on social media. For example, if you happened to be scrolling through apps such as TikTok in the first few months of the pandemic, the surge in videos concerning people’s skincare routines and their product recommendations was hard to ignore. Products from brands such as The Ordinary and CeraVe were consistently sold out both online and instore, as consumers took a renewed focus towards their self-care routines. 

This shift towards self-care is not surprising, given that taking the time to focus on a skincare routine can be of extra comfort when experiencing stress. In a situation such as a global pandemic, many people feel that they can do little, besides staying at home, to control it. Therefore, it’s understandable that we place more attention on aspects of our lives that we do have some control over. The rise of the wellbeing industry has also been made evident, given a spike in purchases of bath and body products. The fragrance company Diptyque has reported that candle sales increased 536% in the weeks after lockdown. 

Lessons from Beauty Psychology 

So not only has skincare seen a boom in sales, but the whole self-care and wellbeing industry has seen a sharp rise in interest. Nonetheless, it’s also important to consider the behavioural and psychological responses to the shutdown of the makeup industry, as not everyone will have the same reaction towards more time spent at home. Since people with lower self-esteem are generally more likely to wear makeup, does this rising interest in skincare apply to those who wear makeup to feel more confident? Interestingly, a recent study by Pikoos and colleagues (2020) found that during the pandemic, those with low dysmorphic concerns (i.e. “a preoccupation with a perceived defect in physical appearance”) invested less time in their physical appearance, but that restrictions caused by the pandemic presented risks for individuals with high dysmorphic concern.

Therefore, despite a general decrease in makeup sales, this change does not necessarily mean that people are more comfortable with the way that they look. Although having to face less people than in a pre-pandemic society, people still find themselves concerned about the way that they look and a boom in the skincare industry does not necessarily mean an increase in self-esteem. Rather, it seems to be more the impracticality of having to wear makeup that has had a factor in this change. 

With the average woman owning 103 items in her wardrobe but reporting to only wear 10% of it, I think it is clear to say we have complex relationships with our clothing collections. But why do so many of us fall victim to these hoarding behaviours, how can we overcome them, and what does that mere 10% actually say about us? These are all questions the study of ‘wardrobe ethnography’ aims to answer. 

Wardrobe ethnography is a term used to describe the analysis of the items that accumulate, to make up our wardrobes. By looking at the relationship between ourselves and what we own or regularly wear, it can reveal a form of our identities. However, this can also extend to look at the way we organise items (what we choose to hang or fold, and how), and the places we keep gifted or inherited items, which may indicate the types of relationships you hold with those who gifted them. All of these small elements can tell a story; one which you may not even be aware of. 

 While the clothes we wear are predominantly for assurance and fashion, the process of shopping for and selecting items can also become an equally negative experience in becoming a breeding ground for body dissatisfaction (Tiggemann & Lacey, 2009). This means the relationship we have with our clothing and the decisions we make about what to wear incredibly important when we form perceptions of ourselves.

 However, it’s not just what we do wear that forms a reflection of who we are – what we choose to store in our cupboards unworn, forgotten, or treasured is equally significant (Woodward & Greasley, 2017). Our clothes and accessories act as an externalisation of our past selves, memories, and relationships so it’s only natural that as we evolve and grow, our wardrobes do too. 

By looking at the relationship between ourselves and what we own or regularly wear, it can reveal a form of our identities.

One clear example of this transition and change is the patterns of behaviour women show during pregnancy when styling themselves. After analysing the ways mothers-to-be interact with their wardrobes two key themes regularly emerge glamour and display (Gregson & Beale, 2004). When pregnant, many women choose to wear items of clothing that enhance their bumps – even if this is an area they would have previously sought to camouflage. Even so, the novelty of purchasing these maternity-specific items is often only endorsed for short-term uses like special occasions, rather than daily wear. After the postpartum period, maternity clothing is regularly seen to be passed on to other mothers-to-be – once again, reflecting the changes in our clothing and self-identity that occur simultaneously. 

 Despite its benefits, this seemingly interwoven relationship between what our wardrobes contain and our sense of identity is also proving problematic in today’s society. With almost-instant access to affordable fast-fashion, our desire to create the ‘perfect’ wardrobe are more prominent than ever (Petersson McIntyre, 2019). Our efforts to live more minimally and sustainably are easily overturned by the lure of weekly new-collections and the need to be perceived positively by others, with our value becoming increasingly equitable to the possession of materialistic objects (Crăciun, 2014)

But where does this leave us? Will we ever reach a harmony between achieving both wardrobe sustainability and satisfaction? 

 Well, one answer could lie in improving not only the physical durability of clothing items, but their emotional durability too. Emotional durability is a measure of the length of time an item remains relevant and attractive to its user. By designing products with the physical properties (i.e. appearance, functionality) as well as their emotional and symbolic values in mind, high-quality garments with great emotional appeal can be created (Burcikova, 2019). This encourages consumers to hold onto and care for their clothes, ultimately reducing the desire to aimlessly add new items to their collections.

If you’re now left wondering what your wardrobe could say about you, take our quiz to find out. 

Jewellery is used as much more than just a fashion accessory. Ogden (1992) emphasises its rare power to communicate the feelings and beliefs of the people who wear it, and even suggests that as an object surviving the ancient world, it is another piece in the “jigsaw puzzle of history”. Why is it that jewellery has been around for so long, and what does it say about the person wearing it?

As one of the oldest of the decorative arts, jewellery reinforces the power that an individual has (Evans, 1989); it is much more than just a financial investment, but an emotional one too. Jewellery is used as a means to show an individual’s wealth and social status to others (Jaggi & Bahl, 2019). We live in a society where we are obsessed with the brands around us and the need to belong to a certain social status can even lead to addictive relationships with particular luxury brands (Mrad, Majdalani & El Khansa, 2020). The jewellery we wear can speak volumes about our social status, only if we let it.

As well as a statement of wealth, jewellery can also be a statement of personality and for many, a boost of self-esteem. Jewellery is made to make the wearer feel more elegant and attractive as it adds an element to the body for people to admire (Swigelaar, 2016), this is especially the case if the piece of jewellery you’re wearing is personal to you. Jewellery that holds personal value significantly boosts confidence, in comparison to jewellery that has no emotional value. People’s decision to wear this accessory is not just about portraying wealth, but also about expressing one’s self.

Women, in particular, are suggested to buy items that are concerned with appearance and emotional aspects of themselves. Dittmar, Beattle and Friese (1995) explain how products are impulsively bought to reflect self-identity – if a piece of jewellery is symbolic and self-expressive, it is more likely to be bought by the consumer. Following this logic, brands should be creating a more personal experience when it comes to buying jewellery as customers look for items that are suited to them specifically. 

Nevertheless, it’s also important to consider the role that culture plays in our decision to wear jewellery. An obvious example of this would be that within Western culture, a band on the left ring finger is a clear sign of availability. However, in comparison to this, the Zulu people (the largest ethnic group in South Africa) use a much more colourful method of revealing a woman’s marital status. Beadwork is used as a means of communication between the sexes, but it can also refer to a woman’s home and family. Although both cultures have a similar purpose, they utilise jewellery in many different ways.

In other cultures, jewellery can be worn as a means of cultural identity. Using the women of the Padaung tribe as an example, they are known for their particularly long necks, caused by wearing gold rings around their necks. Beginning at the age of five, the number of neck rings is increased as the child grows older. This is an important demonstration of the impact of culture as this would not be the norm in many of today’s societies.

There are many different reasons why we choose to buy and wear the jewellery that we do, and it does not necessarily serve the same purpose for everyone. However, the more we can understand about the psychology behind it, the better the decisions we can make in the future. 

Recommendations of some interesting jewellery brands:

  1. Wolf & Moon (@wolfandmoonshop)
  • A handcrafted jewellery label inspired by nature, architecture, art and design
  • Original statement jewellery for the curious and independent – unique, wearable jewellery, from eye-catching statement pieces to everyday essentials

    2.  Chalk Jewellery (@chalkjewellery)

  • A London based design studio run by architect Malaika – creates unusual, geometric, wearable forms
  • Collections are influenced by architectural elements, everyday objects and bold colourful cultural patterns
  • All pieces are handmade

    3.  Lines & Current (@linesandcurrent)

  • The theme of the jewellery collection dances between two poles: clean lines and unpredictable flow
  • A minimalist approach informs the designs

Sweet dreams? What’s that? Despite us all knowing how important it is to get our 8 hours every night, most of us do not get enough sleep. According to the sleep council, 40% of people suffer from sleep issues, so you’re not alone. However, as we head into the winter months alongside Lockdown 2 anxiety the more sleep we get, the better our mental and physical health. As we all know, pyjamas come in different styles and materials but how much do they really impact our sleep patterns? 

Pyjamas or no pyjamas? 

To wear them, or not to wear them. What you wear to bed affects how hot or cold you are and maintaining the optimal temperature for sleeping (around 20C) is essential for a good nights rest (Guardian).

survey of 1,200 adults revealed that 37% wear PJs, 23% prefer just underwear and 19% go for shorts and T-shirts. As well as a third saying they liked to sleep naked. However, less common options were also revealed: 1.3% sleep in a tracksuit, 0.8% wear a hoodie, and 2.5% opt for an onesie. I don’t know about you but, those sound a little too hot for me even with the temperature dropping. 

Getting your shut-eye naked may keep you cool but for winter, wearing pyjamas seems the better option. Perhaps compromise for a looser fitting set that moves freely with you.

What material is best? 

Research suggests that fabric is the key to achieving optimal temperatures to help you get a good sleep.  One study found that wool is an efficient insulator that can influence skin warming and promote sleep onset and sleep quality at lower temperatures (Shin- Chow et al, 2016). 

Also, the type of material you wear to bed may be crucial in the amount of time it takes you to nod off. One study explained that wearing wool pyjamas instead of cotton gives up to 15 minutes’ extra sleep (Telegraph). Australian researchers found that students in their 20s fell asleep four minutes faster on average when wearing pyjamas made from merino wool rather than cotton. Similarly, those aged 65 to 70 fell asleep after 12 minutes when wearing wool compared with 22 and 27 minutes for those wearing polyester or cotton. Therefore, it seems best to consider natural fibre wool as the material to go for this winter. 

‘Smart’ Pyjamas 

The worlds of fashion and science have collided once again with Trisha L. Andrew, PhD leading a team at the University of Massachusetts designing the “Phyjama,” as (American Chemical Society). These smart pyjamas use self-powered sensors to monitor heartbeat, breathing and sleep posture, all contributing factors that impact sleep. In the future, these Phyjamas could be used to give us tips for a better sleep based on our own bodies behaviour. 

So, although you can’t get your hands on any “Phyjama’s” yet, invest in a good set for the winter months to come. Luckily the Fashion is Psychology Team is on hand to provide you with top pyjama recommendations according to science.

Top 5 Pyjamas to buy now for the best sleep

RRP: Starting at £68.99

“A luxurious blend of merino wool and nature’s high tech fibre Tencel from eucalyptus provides you with featherlight, breathable warmth.”

RRP: £49.50 

“They’re made from cosy flannel cotton and have a drawstring waistband for a personalised fit.”

RRP: £40

Almond green knitted pyjamas, the perfect stylish set.

RRP: £49.99 

“This soft nightdress is made of high-quality organic merino wool. The itchy hairs of the wool fibres have been removed using a 16-hour enzyme treatment, making the dress feels nice and soft against your skin. The wool regulates your body temperature, keeping you comfortable so you can wear this nightdress all-year-round and get a good nights sleep.”

RRP: £15

“Get super-comfy this winter in this fleece pyjama set, complete with a seasonal penguin print.”

With the world facing a turbulent time, many of us have been experiencing physical signs of our stress, and one particularly pertinent change is in our skin. 

You may be perplexed by your so-called ‘lockdown acne’ but there’s a reason why your skin isn’t on top form right now. By spending more time at home our skin is inevitably exposed to less pollution and we’ve had more time than ever to dedicate to our skincare routines – so why is it taking a downturn? Here’s a couple of reasons why:

Hormones

Our skin is extremely sensitive to its surroundings, but it’s not only what our skin encounters on the outside that affects its condition; how we feel on the inside can have an impact too. Following environmental changes, our bodies are prone to enter a stress response. This response causes an influx of hormones like cortisol, which cease non-essential functions as your body enters a fight-or-flight response. While this would have been beneficial for the survival of our ancestors, in modern, less threatening circumstances the consequences to this reaction can add to our worries! As cortisol causes inflammation of the skin, and the skin glands to produce more oil,  it in turn becomes more acne-prone too.

The way stress indirectly impacts your skin

Poor Sleep

Nevertheless, there are more indirect impacts of stress that can also be affecting your skin. Poorer sleep is a common consequence of stress, with people reporting less sleep, more disturbances, and lower sleep efficiency (Kim & Dimsdale, 2007). With it being well-established that sleep is incredibly important for our bodies to rest and repair, interruptions to our sleep pattern inevitably make it harder to combat precursors to our skin troubles. For example, compared to poor sleepers, good sleepers showed less skin aging, better recovery from skin irritation or redness, and better perception of their appearance (Oyetakin‐White et al, 2014). Therefore, prioritising something as simple as sleep could help to contribute towards healthier skin and more positive self-perceptions even if the skin is troubled.

Poor Diet

Stress is also intrinsically linked to diet quality; the more stressed we feel, the worse the quality of our diet becomes (De Vriendt et al, 2012). While some of us have a propensity to over-indulge as a result of stress in order to comfort ourselves, others tend to restrain their eating and instead snack of highly processed, convenient foods (Wardle, Steptoe, Oliver & Lipsey, 2000). With our skin being extremely responsive to the food we consume, it’s likely that dietary changes during a period of stress can also contribute to changes in the skin.

3 things you can do to rescue your skin

If you too have been experiencing skin troubles during a stressful period, you can make a few simple changes to bring it back to life.

1.     Relaxation  

Taking just ten minutes a day to focus on yourself and be in the present moment can do wonders when it comes to relieving stress. Practicing yoga, meditation or mindfulness can help to ground the mind and bring things back into perspective when they feel a little out of control.

2.     Consistency

Maintaining a simple, sensitive skincare routine can provide your skin with the nourishment it needs to help it recover. Try to use unperfumed, natural products in order to avoid further irritation.

3.     Diet

Try to be mindful of the types and quantities of food you are consuming when you know you are facing a stressful period. As over and undereating can prevent the skin from making a speedy recovery, it may be helpful to plan meals in advance so you can assess the quantity and quality of what you will be consuming. Research has found a link between consuming foods with a high glycaemic load (e.g. sweets and chocolate) with the exacerbation of acne. Nevertheless, don’t be afraid to treat yourself to these as they can also provide a short-term mood boost

At some point in our lives, I’m sure we’ve all been told that ‘first impressions count’. More often than not, this age-old phrase refers to the way we dress, carry ourselves, and speak. While all of these factors are undoubtedly important, research suggests that your shoes may have a greater impact on first impressions than you may think!

One study asked a group of participants to provide pictures of their most worn pair of shoes, they then revealed aspects of their personality and other demographic factors to the researchers. A separate group of participants was then asked to look at the (anonymous) images of shoes and make judgements about the unknown shoe owners. Surprisingly, results revealed that the shoe owners’ age, gender, income, and attachment anxiety could be accurately determined accurately based on the images of their shoes alone!

The power of shoes doesn’t stop there. Shoes can also be an effective way of changing how you feel. For example, during the lockdown, it has been shown that one in eight people would prefer to have a more casual office dress code than earn more money. And in a society largely driven by money, that is a big statement to make.

Comfortable clothing and footwear have been shown to positively impact cognition, providing people with more mental space to focus on their work and spend less time worrying over unnecessary distractions like the restriction of their suit jackets or twisting or tights. And it has perhaps taken lockdown’s implementation of working from home for us all to realise just how liberating it is to take a conference call in the comfort of our slippers.

But this doesn’t mean we should be in a hurry to cancel all high heels in honour of our trainers; rather, it’s about the time and place we choose to wear each. In some instances, heels can in fact, be of benefit. For example, women are rated as looking and feeling more attractive and empowered when wearing heels.

In short, it is evident that our shoes hold much greater power and purpose than merely protecting our feet; they can be used to transform the way others perceive us as well as the way we perceive ourselves. Taking the time to engage in the way we feel, or hope to feel before leaving the door and selecting our footwear accordingly, could make a surprisingly big difference to the success of our days. 

It is no secret that our society is dictated by prejudices and discriminatory behaviours that we may not even be aware we are endorsing. Unfortunately amongst many others, the fashion industry reflects a ‘white privilege’ and it has even been suggested that ‘racism is at the heart of fast fashion’. A single glance up your local Highstreet or quick google search makes it immediately evident that the vast majority of both affordable and high-end designers are white and accommodate primarily white individuals. Little further reflection will also reveal how utterly absurd this underrepresentation is. Since when did, or should, the colour of someone’s skin determine their creativity, talent or potential? 

These attitudes are incredibly damaging to current and aspiring fashion professionals, but by simply becoming more aware of who we choose to buy from, real differences can begin to emerge.

With this in mind, we have created a collection of 22 black-owned brands that we believe deserve a little more love. There should be something to suit all styles and budgets, so consumers at every level can experience the fashion industry’s hidden talents.

Affordable

Offering non-toxic, cruelty-free nail-polishes that are individually made, 516 Polish is an ethical, sustainable brand. They pioneer ‘swatch diversity’ by providing product samples on a variety of skin tones and have specially formulated products that complement customers of all ethnicities. 

Boucléme creates British-based, cruelty-free and plant-based products that enhance natural curls. Their easy-to-follow 3-step regime encourages women to feel empowered rather than embarrassed by their curls. 

Selling sunglasses and jewellery that are inspired by North African heritage, this accessories label aims to create trendy yet timeless pieces.

Founded in a small New York apartment, Fanm Djanm (meaning ‘strong women’) is an accessory-based store best known for its bright and bold headwraps. Each piece is handmade in Brooklyn using sustainably sourced fabrics.

Cruelty-free cosmetics inspired by 80s and 90s music culture are what MDM Flow are best known for. From multi-use ‘glossy pots’, to lip products in a range of natural and experimental shades, this beauty brand has the potential to create fun, fresh and funky looks that take you from day to night. 

Selling beautifully crafted yet affordable 14k gold-plated jewellery, Saint Kojo is a hidden gem. If the elegant aesthetic is enough, they also use a portion of profits to educate and empower disadvantaged women in Africa. 

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✨✨✨ 📸 :@jenloumeredith

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This London-based brand celebrates diversity through it’s simple yet sexy garments that represent individuals of all ethnicities. At its heart, Sincerely Nude hopes to ‘break stereotypes one shade at a type’ by raising the awareness and accessibility of a more inclusive industry.

Vitae London incorporates ‘minimalist watch design with maximal social justice’. Working closely with charities throughout Sub-Saharan Africa, each watch purchase provides a child with life-changing educational supplies. Their classic designs come in a range of metal colours and materials to create a bespoke timepiece. 

Premium

Andrea Iyamah is a clothing line ‘inspired by nature, inspired by colour, ethnic cultures, nature and design elements that stay true to creating authentic clothing’. Started by Nigerian designer Dumebi Iyamah at the age of 17, it hopes to modernise and embrace traditional African cuts and colours to create unique garments that make a statement.

Nalé’s designers are inspired by different aspects of travel, culture or the simplistic beauties of everyday living. This luxury womenswear brand is characterised by its appreciation of diversity, allowing consumers to learn about cultures all over the world.

Nubian Skin provides lingerie, hosiery and swimwear that aims to cater for consumers of all skin tones. Their founder Ade Hassan, MBE wanted to redefine the industry’s narrow representation of ‘nude’ undergarments, which seemed to disregard a significant proportion of the market – most notably women of colour.

Edgy streetwear in bold patterns and prints are at the core of Phlemuns. For those who want to elevate their everyday pieces and invest in stand-out sweats, their collections will not fail to make a statement.

Starting in Trinidad and Tobago in 1979, Sacha Cosmetics values the ethnic diversity of their consumers. They aim to formulate high-quality products for all individuals, regardless of race. Something all beauty brands should aim to do too.

Blending contemporary and traditional techniques, Tihara Smith is a recent graduate who creates fun and fresh fashion accessories. Inspired by her Caribbean heritage and London upbringing, Tihara creates unique pieces that allow her customers to carry a piece of the Caribbean with them.

Luxury

Aurora James founded this luxury accessory company in 2013 to help maintain traditional African designs and techniques. Each piece is inspired by an aspect of different cultures worldwide, ensuring a range of heritage styles are kept alive within the fashion industry. Using traditional practices in the production process, Brother Vellies ensures artisanal jobs are sustained and the manual craftsmanship involved is still acknowledged.

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Tyla Sandals • Summertime fine 🤎🦢

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With an array of luxury ready-to-wear and bridal women’s wear, Cushnie has something to offer the modern woman for every occasion. Designer Carly Cushnie creates timeless, minimalistic pieces with a fine attention to detail, all of which encourage women to feel both elegant and powerful.

Described as “a contemporary Ready-to-Wear apparel line for Women Without Limits”, Hanifa designs each of its garments with women of all shapes and sizes in mind. Ruffles, ruching, pleats and puffy sleeves best describe the brand’s aesthetic which collectively form figure-flattering, femeine and elegant pieces that undoubtedly suit every type of body.  

In recognition of the nude-shoe market’s poor diversity, Kahmune was formed. The luxury footwear is constructed from sourced, premium Italian leather, making their shoes a life-long investment. Each piece is available in 10 shades which are inspired by the global ethnic diversity, allowing every customer to find their staple nude shoe.  

Mateo New York is a fine jewellery designer founded by self-taught Matthew Harris who was born and raised in Montenegro Bay, Jamaica. Describing their collections as having an ‘aesthetic of simplicity and minimalism’, their collections are designed with modern women and art in mind. With the delicate use of diamonds, pearls and precious stones each piece conveys a sense of natural elegance.

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🌸 🌸🌸🌸🌸

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Specialising in ready-to-wear and bespoke jumpsuits, Rebecca Tembo ensures each client has a personalised, luxury shopping experience. All pieces are made one at a time using sustainable methods. She also founded The Entry, a course which aims to help aspiring start-up designers to build their brand and develop entrepreneurial skills.

Established in 2005 by Telfar Clemens, an undergraduate student born to Liberian parents in New York, Telfar is a pioneer of unisex fashion. Driven by its core value of inclusivity, the fashion brand is known to promote contemporary garments in ways that stand against the fashion industry’s historical discrimination and misrepresentation of non-white ethnicites.

The Folklore is an online concept store that sells a limited selection of pieces from African designers in order to promote their work and improve their financial success. Their curated collections represent ‘the diversity of Africa’s contemporary urban landscapes and design aesthetic’ and allow people online access to the African fashion industry that previously relied primarily on remote, local selling. If you’re after a one-of-a-kind piece, this is the place to look. 

What are your favourite Black-owned businesses? Comment below or tweet us @fashionispsychology

With Fashion Psychology being a relatively new, up-and-coming area of research, study and work, it is perhaps no surprise that we regularly receive questions from our readers and fashion psychology enthusiasts alike.

Making the field of fashion psychology more accessible to the general public is one of the central aims of this platform and sharing what we learn and know with our readers in an interesting and engaging way is incredibly important.

So, with this in mind and due to popular demand, last month, we hosted our first live Q&A with Fashion Psychologist and founder of Fashion Is Psychology, Shakaila Forbes-Bell.

You can watch the recording of the event below, where Shakaila discusses her journey in Fashion Psychology and we cover topics ranging from, what fashion psychology is, how you can work in or study fashion psychology and the important qualities successful fashion psychologists may hold. 

If you have any further queries or topics you would like us to discuss, leave them in the comments below, or let us know on Twitter, Instagram or Facebook and we will include them in a future Q&A or similar event.

Finally, thank you again to those of you who showed interest in, or came to the event – it was a great success and was lovely to see your faces and discuss all-things fashion psychology with you all!