With drab clothing lines purposely designed for the older population and the stocking of shelves with copious ‘anti-ageing’ products, it’s no surprise that ageing has become a fear for so many people today.
How taking pride in your appearance can positively impact your mental health.
Are fashion shows still relevant? The Psychology of Fashion Week reveals the answer.
It used to be a commonly held belief that black and ethnic minority models don’t sell. The publication of my new scientific paper has empirically proven this to be untrue.
The psychology behind a consumer’s choice to buy Green may not be as altruistic as it appears.
Empathy is a concept that I am sure most of us are familiar with, but what about applying it to what is in our wardrobes?
How can small fashion brands use psychology to get ahead?
Psychologists have found an emotional component for the popularity of Masstige brands like House of CB and Michael Kors.
A considerable body of psychological research in the 70s/80s lent towards the argument that masculinity alone, and not femininity or androgyny can predict psychological well-being.