Could fashion give us the wellbeing boost we all need this winter?

Being the in-house fashion psychologist for Clear Pay is one of my favourite jobs because they have so many juicy insights. According to Clear Pay sales of mood-enhancing colours like:

Yellow coats are up 271%
Olive Green outfits 78%

Read The Independent’s article about how brightening up your wardrobe can help you tackle these dreary winter months, here.

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.