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So excited to announce that I’m working with eBay x Love Island for their Reflective Dressing Campaign. As a super fan or what Kirsty would call a “style-lander” 🤣 this opportunity was a dream come true.

Yesterday, the amazing team at Weber Shandwick hosted a fabulous brunch and lunch where Kirsty KeoghanAmy Bannerman and I spoke to media and influencers about what the new batch of love islanders will be wearing, the power of pre-loved clothes and the benefits of mindful dressing.

It was an excellent opportunity to discuss the (often overlooked) role Fashion Psychology plays in changing people’s mindsets regarding seeing the true value of clothes and shifting their shopping patterns to think pre-loved first.

Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell
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