I was thrilled to share my insights on Dopamine Dressing and Colour Psychology with Harpers Bazaar. Science has proven that the associations we have with our clothing can influence the way we feel, so, it is extremely important to bear this in mind!

“The link between colour and emotions is tricky because cultural interpretations of colour impact the emotions that arise when wearing them. For example, in Western cultures, white is associated with purity and fresh starts, whereas in Eastern and Asian cultures, white is linked with death and mourning.”

“The theory of ‘enclothed cognition’ teaches us that the attributes we associate with specific clothes are incredibly powerful. When we wear these clothes, the associations have the power to change the way we feel and even change the way we act. So, for example, if you associate a yellow jumper with happiness, then you will embody that feeling of happiness when you wear it.”

“Add more of your favourite colours into your wardrobe – the colours that remind you of a happier time, a place or a person… Figure out what you associate with confidence and joy – and wear it!”

Make sure to read the full article here.

Author

Shakaila Forbes-Bell is a Fashion Psychologist and writer who has been featured in Marie Claire UK, i-D, Who What Wear, All Walks Beyond the Catwalk, Fashion Bomb Daily, The Voice Newspaper, Gal-Dem, Black Matters US and more.

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