Fashion psychology and Sustainability

Description

This module explores the psychological dynamics that shape sustainable fashion choices and the barriers to sustainable behaviour. The first part examines the attitude behaviour gap and why individuals struggle to adopt sustainable practices, addressing cognitive biases, social norms, and the psychological distance people feel from environmental issues. It analyzes how self-perception, consumer identity, and social and cultural factors influence sustainable and unsustainable habits. Part two provides strategies for promoting sustainable fashion choices by leveraging psychology-based solutions. These include motivational techniques, habit change frameworks, and social influence tactics to foster sustainable attitudes and behaviours. Students will learn to apply psychological principles to real-world sustainability challenges, empowering them to make a difference in the fashion industry.

Note: Reflection questions are marked by Shakaila. Please allow 24-72 hours for this to take place. You will not be allowed to progress to the next lesson until these are marked. 

You will have access to the course materials for one year from your enrolment date.