The Psychology of Why We Buy What We Buy

During The Sustainable Fashion Forum 2022 conference I joined the conversation about the psychology of fast fashion.

I spoke on what fashion psychology is, the science behind why we buy what we buy, and how fashion psychology can help shift consumer behavior towards sustainability.

Take a watch below to discover all!

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist and writer who has been featured in Marie Claire UK, i-D, Who What Wear, All Walks Beyond the Catwalk, Fashion Bomb Daily, The Voice Newspaper, Gal-Dem, Black Matters US and more.