The Psychology of Why We Buy What We Buy

During The Sustainable Fashion Forum 2022 conference I joined the conversation about the psychology of fast fashion.

I spoke on what fashion psychology is, the science behind why we buy what we buy, and how fashion psychology can help shift consumer behavior towards sustainability.

Take a watch below to discover all!

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.