I really enjoyed speaking with Madeleine Cuff for i about the devotion young people have to slow fashion, as a commitment to bettering the environment and as an identity source.
“Because of the pandemic, people are “thinking more about what they own, what they buy, and why they are buying it.”
“Millennials and Gen Z are incredibly socially conscious. They have been thinking a lot more about how they can personally make their own positive impact.”
“Young people use their clothes as a way to showcase their identity… Second-hand clothing is really a way to stamp your mark.”
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Author Shakaila Forbes-Bell
Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.
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