I was thrilled to share my insights into the return of specific trends and nostalgia cycles in conversation with Nicole Kliest for the Zoe Report.

“At Afterpay, we’re seeing the return of ’90s and Y2K fashion (think chunky footwear, shearling, butterfly print, and more. It’s very much in line with how Gen Z consumers like to shop, which is part of our core demographic.”

“What we’re noticing is that nostalgia cycles are shortening and people are keener to purchase ‘near vintage’ items, that being, styles which were present during their childhood rather than ones before they were born.”

“Afterpay data revealed that brands like Crocs, Ugg, and Old Navy, which all peaked in popularity two decades ago, were among the most popular brands during the holiday shopping season. As nostalgia cycles shorten it will be interesting to see which 2010 brands will be making a comeback.”

Click here and read the rest of the excellent piece. 

Author

Shakaila Forbes-Bell is a Fashion Psychologist and writer who has been featured in Marie Claire UK, i-D, Who What Wear, All Walks Beyond the Catwalk, Fashion Bomb Daily, The Voice Newspaper, Gal-Dem, Black Matters US and more.

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