I really enjoyed speaking with Madeleine Cuff for i about the devotion young people have to slow fashion, as a commitment to bettering the environment and as an identity source.
“Because of the pandemic, people are “thinking more about what they own, what they buy, and why they are buying it.”
“Millennials and Gen Z are incredibly socially conscious. They have been thinking a lot more about how they can personally make their own positive impact.”
“Young people use their clothes as a way to showcase their identity… Second-hand clothing is really a way to stamp your mark.”
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Photo from: inews.co.uk