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I was delighted to speak with Glamour once again and share my insights into fragrance as a sensory escape.

“Lockdown has really proven to be a double-edged sword. Not only are we mentally struggling with the likelihood of people experiencing irritability, sleep disturbance, decreased libido and depression increased, we’ve also missed out on the psychological benefits of travelling. Research has shown that foreign travel boosts your energy, improves cognition and promotes interpersonal growth.”

“Smell is one of our most powerful senses as it plugs into our limbic system – the part of the brain linked to instincts and emotions.” We can utilise fragrances to transport us to different times and places due to the ability of our sense of smell to evoke strong memories. Scents that remind you of a cherished time and place will be especially powerful. Think of the smell of the hotel you stayed at in Jamaica or the restaurant you ate at in Italy, those scents will transport you back to those places, allowing you to escape the confinement of our current realities.” 

Check out the full piece here!

Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell

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