I spoke with Glossy about the psychology behind the elevated loungewear you can wear in the cold. The trend of Skiwear has become the ‘it’ girl uniform, even for people who don’t ski and psychology can explain why.
If nostalgia dressing and comfycore had a baby, it would be dressed in skiwear. Physiologically, the soft layers of skiwear support our growing desire to be comfort-centric.
Psychologically, the retro styles evoke feelings of nostalgia which has been proven to provide mood-boosting qualities.
And similarly, the bright neons, metallic fabrics and bold prints of skiwear outfits allow wearers to have fun and treat their outfits like a playground, while speaking to our ingrained desire to stand out from the crowd.