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Trends

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I spoke with Charlie Culverhouse for Guap Fashion to unravel the reasoning behind consumers fascination with the past. 

“One of the reasons why it’s appealing to revisit past decades in fashion is due to the positive impact of nostalgia. Early research previously identified nostalgia as a negative experience due to its association with negative psychological states, but we now know that the reason why those in negative psychological states are more prone to nostalgic thinking is due to the psychological benefits of nostalgia.”
“After engaging in nostalgia-inducing activities, research has shown that people experience higher self-esteem, are more optimistic, feel less lonely and more socially connected, and, as a result, are more creative. This induced positivity fosters creativity, illustrating some of the reasons why fashion lovers, creatives, and fashion and accessories designers look back to go forward.” 
“Studies have shown that outlandish dressing carries a type of tension release dimension because these styles can trigger a form of escapism, helping you to step outside of the mundane daily routines that make up pandemic living.”
“Similarly, when you put more effort into your outfit and wear something that speaks to your personal tastes or holds sentimental value, you’re inadvertently engaging in ‘dopamine dressing’. It’s something we’ve all experienced. When we wear something out of the ordinary, something that we love and looks great on us, our confidence increases, and we feel happy.”

Discover the full article over on by GUAP’s Fashion

I was thrilled to speak with Naomi Racmay for Stylist Magazine on the psychology behind 00s trends.

“Studies have shown that people are likely to take a trip down memory lane when feeling low or times are hard, as nostalgia has been proven to improve mood, and self-esteem and even make you feel physically warmer. Nostalgia can be evoked when we wear clothes from former and fonder eras, allowing us to physically embody this warm and fuzzy feeling.” 
“The pandemic caused a shift in the way people viewed their clothes from “how does this make me look?” to “how does this make me feel?” As a result, we demanded more from our clothes to make us look and feel good, both physically and emotionally. Our style has become an easy tool to embody positive feelings like comfort and joy so it’s understandable that people would be drawn to clothes that remind them of a time when ‘life was good’.”

Please click here for the full article.

I was thrilled to chat with Vita Daily to discuss the embrace of creative layering and wrapping following the pandemic as a way to regain control of our image. Aswell as the latest on NYFW, Wearapy and how these trends can postively impact perceptions.

“The trends to note this season have normalized functional fashion, which takes a maximalist approach to minimalism and a twist on creative layering. Together, these trends combine all the benefits of comfort dressing, dopamine dressing and cocooning. As a pandemic trend, they are now influencing the next generation of streetwear. Colour, comfort and emotion are often intertwined, making these trends an expression of Wearapy, a core theme on the NYFW runways.”

“Wearapy is the practice of using clothes to help boost your mood, confront your feelings and successfully navigate different emotional states. It’s an extension of the dopamine dressing trend, where we saw people embrace dressing as a form of therapy, a way to find comfort in something tangible and improve their mood. Colour, style, and texture can all have psychological associations. In this instance, we are starting to see a desire to showcase moods, memories and selves through clothing style.” 
“Styling tips include marrying non-traditional pieces or even clashing accessories to create a unique look. Regardless of what we want to believe about human perception, it takes only a few moments to make a snap judgment of a person and one of those deciding factors is clothing. With a layered look, dressing appears intentional, denoting a sense of security. Someone who took the time to layer an outfit aesthetically can appear more organized or detail-oriented, efficient and intelligent.”

If you would like to read on, find the article here!

I spoke with Glossy about the psychology behind the elevated loungewear you can wear in the cold. The trend of Skiwear has become the ‘it’ girl uniform, even for people who don’t ski and psychology can explain why.

If nostalgia dressing and comfycore had a baby, it would be dressed in skiwear. Physiologically, the soft layers of skiwear support our growing desire to be comfort-centric. 

Psychologically, the retro styles evoke feelings of nostalgia which has been proven to provide mood-boosting qualities. 

And similarly, the bright neons, metallic fabrics and bold prints of skiwear outfits allow wearers to have fun and treat their outfits like a playground, while speaking to our ingrained desire to stand out from the crowd.

Please have a read of the full article here.

I spoke to Katherine Singh for Refinery29, Canada about how Balaclavas are the perfect mix of all the emerging fashion trends.

“We’ve seen a global adoption of the athleisure uniform this year and people finding themselves getting into the habit of shopping for what makes them feel good rather than what society has deemed conventionally appropriate.”
“Balaclavas are a mix of all the major emerging trends: cosy knitwear, maximalist accessories, and nostalgia dressing.”
“Balaclavas are functional pieces that can be played with to create edgy looks without compromising comfort.”
“Maximalist dressing goes hand-in-hand with this push to dress for yourself and experiment with personal style… This is known as “dopamine dressing. It’s the psychological lift we get from the clothes we wear and speaks to the idea that often what people choose to put on their bodies helps to fulfil an emotional need.” 

Check out the full piece here!

I was delighted to be interviewed by Tara Hejazi for Mimp Mag. We discussed what Fashion Psychology truly means, post-pandemic consumer habits and much more!

“We often think of our clothes as possessions separate from ourselves when in reality, they act as a second skin helping us navigate our different realities and emotions.”
“We’re seeing more people in this demographic turn to ‘buy now, pay later’ because they can still buy the items they want, but with responsible spending in mind.”
“Pre-COVID, many people were shopping for how they felt they needed to dress based on the environment or occasion. People would typically have separate attire for things like work, going to the gym, going out to dinner and other social functions.”

“We’re seeing Afterpay users purchase items with cozy silhouettes alongside formal attire like bodysuits or pumps. Going forward, people will find themselves getting into the habit of shopping for what makes them feel good rather than what society has deemed conventionally appropriate.”

Click here to enjoy the full interview!

In light of the new ‘BBL clothing’ trend I spoke to The Zoe Report about how “sexy clothing” truly makes us feel.

“Sharp shifts in trends enable people to feel like they are dressing outside of the norm. When people wear novel or outlandish styles it can act as a form of escapism enabling them to step out of the confinement and boredom induced by the pandemic and step into a space of creativity and fun.”
“For me, ‘sexy’ is a feeling and I always revert to the theory of enclothed cognition when it comes to dressing to feel a certain way. For example, studies have shown that people feel stronger when they wear superman T-shirts because they associated that character and symbol with strength and embodied those traits when they wore the T-shirt. So, the same logic can be applied to sexy dressing, it has less to do with skin and more to do with your personal associations with sexiness.”

Click here to take a read of the full article. 

I was so thrilled to speak with Allyson Payer for Who What Wear to discuss the emotional reactions to the current and upcoming trends. I shared my insights into the trends we are drawn to and repelled by from social distance dresses to oversized bags.

“Studies have shown that people have fun by merely engaging in the act of wearing out-of-the-ordinary clothing because it allows us to experience escapism. Outlandish dresses and voluminous silhouettes will allow you to escape the hustle and bustle now associated with loungewear basics.”

“For many of us, travel and commuting have been severely limited, making the need for oversized bags redundant. Shoulder ache and overstuffing is so 2019. We’re more invested in the ease and comfort of the tiny Y2K-esque shoulder bags which could fit a flip phone at the least and a tiny dog at the most.”

Read the full piece here and scroll down for my looks inspired by these trends!

Ugly Shoes
Fun Accessories
Elevated Basics

I was thrilled to share my insights into the return of specific trends and nostalgia cycles in conversation with Nicole Kliest for the Zoe Report.

“At Afterpay, we’re seeing the return of ’90s and Y2K fashion (think chunky footwear, shearling, butterfly print, and more. It’s very much in line with how Gen Z consumers like to shop, which is part of our core demographic.”

“What we’re noticing is that nostalgia cycles are shortening and people are keener to purchase ‘near vintage’ items, that being, styles which were present during their childhood rather than ones before they were born.”

“Afterpay data revealed that brands like Crocs, Ugg, and Old Navy, which all peaked in popularity two decades ago, were among the most popular brands during the holiday shopping season. As nostalgia cycles shorten it will be interesting to see which 2010 brands will be making a comeback.”

Click here and read the rest of the excellent piece.