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post-pandemic

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I was delighted to be featured in Forbes again discussing my work with Afterpay in understanding how the pandemic has forever impacted workwear.

For many people, sky high heels and underwire bras are relics of a long forgotten, less enlightened time. Casualisation of dress codes has been occurring for some time and now that we’ve all had a taste of what it’s like to look good and feel great while working, we simply can’t let that go. 

The pandemic has sped up the casualisation of office dress codes that has been occurring for the last few years. After more than a year of working from home, what we wear day-to-day for work has made a more significant shift with many people foregoing traditional workwear and opting for loungewear and a waist-up approach to dressing. 
We all have a dynamic relationship with clothing that impacts the three different ways we view ourselves; the person we want to be, the person we hope to be and the person we fear to be. 
Studies have also shown that comfortable clothing aids cognition making it easier for people to concentrate and focus on their work. So, it’s understandable why people will be slow to let go of their new comfortable workwear pieces. 

Click here to find the full article.

I spoke with RTE to discuss the shift in what we are wearing post pandemic, most of us are finally able to take a more creative approach by dressing up!

“Over a year spent in loungewear can cause some to experience ‘loungewear fatigue’ due to the way we’re hardwired to be attracted to novelty hence the embracing of bold styles.”
“Similarly, studies have shown that outlandish dressing has a type of tension release dimension because it can act as a form of escapism which will appeal to many after the tumultuous nature of the last 18 months.”

You can find the article here.

I was so delighted to speak with Katie Attardo for Marie Claire about how we are approaching fashion after the pandemic. Including the many shifts in how and what we are choosing to shop, from trends to comfort dressing.

“Clothing can be used to mitigate our moods, to evoke nostalgia, to ground us in our political and religious beliefs and so much more, all of which involve copious mental processes located in various parts of the brain.”

“The pandemic has also shifted the way trends are formed from trickle down to trickle up. Rather than being largely dictated by fashion seasons, consumers are looking closer to home and on their social media feeds as a source for inspiration. By engaging in mindful shopping practices consumers can ensure that they are buying what they truly value and avoid the trappings of retail therapy and instant gratification both on and offline.”

“Comfort has remained an important fixture in our wardrobe and that’s something many will find hard to relinquish anytime soon. Workwear will be more functional than before with elevated loungewear pieces taking centre stage.” 

Please read the article here.