I was delighted to be featured in Forbes again discussing my work with Afterpay in understanding how the pandemic has forever impacted workwear.
For many people, sky high heels and underwire bras are relics of a long forgotten, less enlightened time. Casualisation of dress codes has been occurring for some time and now that we’ve all had a taste of what it’s like to look good and feel great while working, we simply can’t let that go.
The pandemic has sped up the casualisation of office dress codes that has been occurring for the last few years. After more than a year of working from home, what we wear day-to-day for work has made a more significant shift with many people foregoing traditional workwear and opting for loungewear and a waist-up approach to dressing.
We all have a dynamic relationship with clothing that impacts the three different ways we view ourselves; the person we want to be, the person we hope to be and the person we fear to be.
Studies have also shown that comfortable clothing aids cognition making it easier for people to concentrate and focus on their work. So, it’s understandable why people will be slow to let go of their new comfortable workwear pieces.