What is the appeal of Y2K handbags? Fortunately, I was lucky enough to speak with PurseBlog to discuss the answer.
“The revival of fashion trends has everything to do with our human desire for nostalgia coinciding with our desire for novelty.” When old trends are repackaged as something new, consumers are essentially getting a psychological rush on two fronts”. Forbes-Bell believes social media plays a role in our love of revival fashion trends by making it easier and more accessible for people to reference historical styles.”
“The Fashion Psychologist contends that handbags in particular are a good way to trial past trends without committing to a full look. “If people are not willing to embrace head to toe revival trends they might prefer to turn to their accessories like their handbags which will allow them to experience the same effects.”
The full piece can be found here.
Photo from Purseblog.com