I was thrilled to speak with Today about Uggs’ rise in popularity.
“The pandemic has caused a shift in the way we look at clothing from ‘How does this look?’ to ‘How does this make me feel?’ So it’s understandable why people have turned to comfortable shoes like Uggs to help them navigate the difficulties of the current climate.”
“The ‘good old days’ and the associated fashion trends bring a sense of comfort due to their predictability and the positive emotional response that occurs every time we engage in nostalgic thinking. So when old trends are repackaged as something new (such as new colorways and variations), consumers are essentially getting a psychological rush on two fronts.”
Click here to read the article in full.
Photo from today.com
