I was delighted to speak with Katherine Singh for Refinery 29 to unpack the latest buying trends, post-pandemic style & Dopamine Dressing.
“People haven’t been able to express that creativity and fun through their wardrobe,” says Forbes-Bell. Because of this, our desire to wear our dressy “outside clothing,” is in high gear — even if it’s just a lunch meeting or, like in my sequinned daydream, a morning coffee with friends.
“We ascribe certain values to things that have sentimental value or things we associate with fun, creativity, and joy. And when we wear those items we embody those traits and then subsequently we get that feel-good hormone.”
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Author Shakaila Forbes-Bell
Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.