I was delighted to be interviewed by Tara Hejazi for Mimp Mag. We discussed what Fashion Psychology truly means, post-pandemic consumer habits and much more!
“We often think of our clothes as possessions separate from ourselves when in reality, they act as a second skin helping us navigate our different realities and emotions.”
“We’re seeing more people in this demographic turn to ‘buy now, pay later’ because they can still buy the items they want, but with responsible spending in mind.”
“Pre-COVID, many people were shopping for how they felt they needed to dress based on the environment or occasion. People would typically have separate attire for things like work, going to the gym, going out to dinner and other social functions.”
“We’re seeing Afterpay users purchase items with cozy silhouettes alongside formal attire like bodysuits or pumps. Going forward, people will find themselves getting into the habit of shopping for what makes them feel good rather than what society has deemed conventionally appropriate.”