I was delighted to speak with Shift London to discuss why brown became the colour for everyone.
“Fashion psychologist and founder of Fashion is Psychology, Shakaila Forbes-Bell says that your colour choice can have an effect on your mood. “Brown often contains long wavelength colours like red and yellow, it can serve to heighten the senses and evoke feelings of warmth”.
“As humans, we tend to mimic our surroundings as a way of adapting. The popularity of the colour brown could be our way of adapting to the fall season and becoming more grounded in our environment.”
Catch the complete article here.