I caught up with Jo Munro about how COVID-19 has changed the way we dress, based on insights from Afterpay’s Bi-Annual Global Trends Report.
“Never before in our lifetime, have we experienced something that has shaped behaviour across the globe in near-identical fashion. Across the world and in Australia, we embraced comfortable loungewear and athleisure. Although we’re craving the psychological impact of ‘comfort-dressing’ and we can see this trend continuing according to the Global Trends Report with Aussies shopping for sneakers, slides and sandals over other styles such as stilettos, fashion’s relaxed mood won’t last forever. Human’s crave novelty, so it’s expected that we’ll see a departure from head-to-toe athleisure. Mixing staples with more formal looks are expected to grow in popularity with outfits such as blazers paired with sweatpants and hoodies and so forth.”
“The top colours being shopped are blue and orange. Light and cool colours like blue are typically associated with calmness, relaxation and peace people want to tap into these colours as a source of comfort to de-stress. Warm colours like orange are often associated with excitement, stimulation and fun, tapping into these colours can provide an emotional lift.”
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