The Psychology of Fashion Blog™ was featured in Short List discussing the psychological reasons why men overspend on clothing.
‘Fashion psychologist and founder of The Psychology of Fashion blog, Shakaila Forbes-Bell, believes that the core of this newfound male behaviour is the “evolutionary impulse to mate.” She argues that buying and showing off expensive goods, otherwise known as ‘peacocking’, is simply done to impress others. “In nature, even though the male peacock is attracting potential predators by flashing his brightly coloured tail, the increased possibility of attracting a potential suitor makes it all worth the risk,” she says. “It’s the same for men. In this competitive era of dating, even if spending a fortune on clothes and trainers may do serious damage to the bank account, the ability to say ‘hey, I’m so resourceful that I can almost throw money away’ is a serious motivational factor when it comes to men’s spending habits.”’
