How to shop smart on Black Friday
Research

How to shop smart on Black Friday

Next time you’re out shopping make sure you’re on the lookout for these psychological tricks!

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Is Fashion Ageist?
Research

Is Fashion Ageist?

With drab clothing lines and copious ‘anti-ageing’ products, it’s no surprise that ageing has become a fear for so many today.

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GLAMOUR: Why black models need to be better represented in the fashion industry
Culture

GLAMOUR: Why black models need to be better represented in the fashion industry

Like many black women growing up obsessed with fashion, I knew that this love affair was one-sided.

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Fashion’s Protective Powers
Research

Fashion’s Protective Powers

How taking pride in your appearance can positively impact your mental health.

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You can laugh all you want but, meme fashion sells. Here’s why
Pop Psychology

You can laugh all you want but, meme fashion sells. Here’s why

Meme fashion has come a long way from being relegated to the realms of Instagram to infiltrating wardrobes of consumers.

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The Psychological Significance of Style
Style & Beauty

The Psychological Significance of Style

Psychology would suggest that what we wear is in fact a reflection of who we are

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