With drab clothing lines and copious ‘anti-ageing’ products, it’s no surprise that ageing has become a fear for so many today.
Like many black women growing up obsessed with fashion, I knew that this love affair was one-sided.
Meme fashion has come a long way from being relegated to the realms of Instagram to infiltrating wardrobes of consumers.
Psychology would suggest that what we wear is in fact a reflection of who we are
It used to be a commonly held belief that black and ethnic minority models don’t sell. The publication of my new scientific paper has empirically proven this to be untrue.
The psychology behind a consumer’s choice to buy Green may not be as altruistic as it appears.
I spoke to the stylist about the psychology behind Zaras new it-dress.
Empathy is a concept that I am sure most of us are familiar with, but what about applying it to what is in our wardrobes?
When it comes to Influencers, many young women secretly adopt the attitude of ‘why them and not me?’
Instantly embodying the positive or professional persona you envisage isn’t always easy. But what if something as simple as the colour of your clothing could turn these visions into reality?
How can small fashion brands use psychology to get ahead?
In celebration of International Women’s Day our founder Shakaila Forbes-Bell was featured in Next’s Style Stories discussing the way that women can use Fashion Psychology to dress for success.
Clothing can play a pivotal role in driving political conversations and improving the confidence of women the world over.