This conversation was sparked from an article published in 2013 by totalbeauty in which they discussed as a result of wearing heels, women were more likely to make more balanced economic decisions when shopping – could this be true?
The concept of balance seems here to be key. By focusing on the ability to stand tall and steady, could this really focus the mind and perhaps explain why more level-headed decisions are made when shopping?
Studies investigating links between the aesthetic of wearing heels and the science of intellect (or perception of) are few; yet research investigating the importance of fashion and Enclothed Cognition emphasise its ability to increase feelings of self-confidence – and high heels undoubtedly tie into this.
It is the blend of self-assurance combined with self-enhancement and poise from wearing such footwear that provides reason for why, when spending with a budget in mind, women may be more likely to hold true to that financial promise. Does this ring true with you?
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